Introduction of UM’s branding elements
澳大品牌元素簡介

At the time of its founding, UM decided to use the five traditional Chinese virtues, namely Humanity, Integrity, Propriety, Wisdom, and Sincerity, as its motto. It also represents UM’s wish to produce graduates who possess these virtues.
澳門大學創校時將中國聖賢提倡的五種美德「仁、義、禮、知、信」奉為校訓，也代表大學致力培養具備這五種崇高品格學生。

The university emblem is a registered trademark and is reserved for official use only. The colours are red for hope, blue for the joy of well-being, and gold for the advancement of humanity.

1. The emblem of UM features a five-towered crest encircled by golden rings and the name of the university in Chinese and Portuguese.
2. The bridge links together Eastern and Western cultures.
3. The key on the book is the key to knowledge, and the waves represent the university’s island setting in the South China Sea.
4. On the ribbon is a Chinese motto listing the five virtues of an ideal scholar: Humanity, Integrity, Propriety, Wisdom, and Sincerity.

校徽是大學的註冊商標，只限用於官方用途。校徽採用紅、藍、金三色，代表著希望、幸福及人類之進步。

1. 校徽由一個五座城堡冠頂的盾牌和分別用中葡文書寫的「澳門大學」的校名字樣組成。
2. 大橋寓意文化的溝通，是連接東西方文化的象徵。
3. 書上的鑰匙是知識之匙，用以打開知識寶庫；四周的海浪代表著大學身處中國海域的一個小島上。
4. 「仁、義、禮、知、信」為中國聖賢提倡的五種美德典範。

In Chinese 中文: 澳門大學（澳大）
In Portuguese 葡文: Universidade de Macau (UM)
In English 英文: University of Macau (UM)

For details regarding the usage of the UM identity and the related guidelines, please refer to The University of Macau Brand Guidelines.
如欲了解更多澳大品牌使用及相關指引，可參閱《澳門大學品牌使用指引》。

For enquiries, please contact Ms Jill Lu or Ms Connie Cheong of the Public Relations Section of the Communications Office at 8822 8067 or 8822 8090, or prs.event@um.edu.mo.
如有查詢，請聯絡傳訊部公共關係處盧小姐／ 張小姐（電話：8822 8067／ 8822 8090；電郵：prs.event@um.edu.mo）。

Best regards,
Public Relations Section, Communications Office
傳訊部公共關係處　謹啟