CO PR Workshop Series (6): How to Create Viral Social Media Content

傳訊部公關系列工作坊(6):如何製作出爆款社交媒體內容

Dear colleagues and students,

The Communications Office will hold CO PR Workshop Series: How to Create Viral Social Media Content on 26 Nov 2025. We welcome all UM members to join.

The details are as follows for your interest and registration:

Workshop Name:  CO PR Workshop Series: How to Create Viral Social Media Content

Date:  26 Nov 2025

Time: 14:00-17:00

Location:  Room 2029, Administration Building (N6)

Speaker: Christine Cheong, Executive director, Macau New Media Alliance.

Content:  In this workshop, participants will learn how to analyse content preferences on social media platforms, identify topics with viral potential, and develop copywriting skills, including crafting attention-grabbing headlines.

Language:   Mandarin

Registration Link: https://umac.au1.qualtrics.com/jfe/form/SV_3ac8WfQWA9qMaGO

Registration Deadline:  11:00 am on 24 Nov 2025 (Mon)

*Registrations will be processed on a first-come, first-served basis and priority will be given to UM reporters, PR student ambassadors, and University PR Task Force members. Those who successfully register for the workshop will receive a confirmation email on 25 November 2025.

For enquiries, please contact Ms. Gloria Kuok (Tel: 8822 8003; Email: gloriakuok@um.edu.mo ) of the Public Relations Section of the Communications Office.

Thank you.

With warmest regards,
Public Relations Section, Communications Office

各位同事及同學:

傳訊部將於2025年11月26日舉辦傳訊部公關系列工作坊:如何製作出爆款社交媒體內容,歡迎各位踴躍報名。

有關工作坊的詳情如下:

工作坊:傳訊部公關系列工作坊:如何製作出爆款社交媒體內容

日期:2025年11月26日 

時間:14:00-17:00

地點:行政樓N6-2029室

講者:張美然,澳門新媒體聯盟理事長

內容:學習分析平台內容偏好,掌握爆款內容的選題挖掘、文案拆解與標題技巧。

語言:普通話

報名:https://umac.au1.qualtrics.com/jfe/form/SV_3ac8WfQWA9qMaGO

截止報名日期:2025年11月24日早上11時

*名額將優先給予澳大校園記者、學生公關大使及大學公關工作小組成員,並以先到先得分配,額滿即止。成功報名者將於2025年11月25日內獲電郵通知。

如有查詢,歡迎聯繫澳門大學傳訊部公共關係處郭小姐 (電話:8822 8003;電郵:gloriakuok@um.edu.mo) 。

傳訊部公共關係處 謹啟