Faculty of Business Administration (FBA) is pleased to invite you to the upcoming  “Distinguished Visiting Scholars – Workshop on Frontiers in Marketing Research” on 27 January, 2026 (Tuesday). This workshop will provide cutting-edge insights into consumer behavior and marketing strategy research and will support the development of high-quality papers.

The list of distinguished speakers:

Prof. Yacheng SUN, Professor and Department Chair of Marketing, Tsinghua University

Prof. Zhilin YANG, Professor of Marketing, The City University of Hong Kong

Prof. Yuwei JIANG, Chair Professor of Marketing, The Hong Kong Polytechnic University

Date: 27 January, 2026 (Tuesday)

Time: 09:00 – 12:30

Venue: E22-G004

Language: English

You can find more information at https://fba.um.edu.mo/events

We look forward to your participation.