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圖書館消息 -- 每週新書精選

 2026-03-11     LIB     Bulletin / 公告 

 

A hands-on introduction to big data analytics

在數據爆炸的時代，掌握大數據分析已成為必不可少的技能。本書由Funmi Obembe和Ofer Engel兩位專家合著，為讀者提供一套系統、實用的大數據分析入門指南。不同於空洞的理論講述，本書強調「動手實踐」的學習方式，透過具體案例和實際操作，讓讀者快速理解大數據的核心概念與應用方法。無論是初入數據領域的新手，還是尋求進階知識的實務工作者，都能從中汲取寶貴的知識。書中涵蓋數據收集、處理、分析與可視化等完整環節，幫助讀者建立從理論到實踐的完整認知。
A practical and comprehensive guide to big data analytics written by experts Funmi Obembe and Ofer Engel. This hands-on introduction emphasizes experiential learning through real-world case studies and tangible applications. Ideal for beginners and professionals seeking advancement, it covers essential topics including data collection, processing, analysis, and visualization. The book bridges theory and practice, enabling readers to develop practical skills applicable to contemporary business challenges in our data-driven world.

 

 

Analyzing social networks

這是一本社交網絡分析領域的權威實踐指南。由享譽國際的網絡分析專家Stephen P. Borgatti、Martin Everett與Jeffrey C. Johnson等聯合著作，2024年新版問世。本書深入淺出地介紹了社交網絡分析的數學基礎，並系統指導讀者掌握NeTDraw與UCINET等專業軟件工具。從研究設計、數據蒐集到編碼、可視化與分析，書中循序漸進地貫穿整個研究流程。特別之處在於融入大量真實案例、作者數十年教學經驗的練習題，以及在線資源和軟件手冊。無論初學者或資深研究者，都能在此找到兼具理論與實踐價值的完整工具箱。
This authoritative guide brings social network analysis to life with practical expertise. Co-authored by leading scholars, it covers mathematical foundations and software tools like UCINET. The book guides readers from research design through data collection to visualization and analysis with real-world case studies. Designed for beginners and experienced researchers alike, it combines decades of teaching experience with online datasets and worked examples. A comprehensive technical toolkit transforming social network analysis from theory into actionable research.

 

 

食日談 : 餐桌上的中國故事
= Chinese stories on the dining table

這部十餘萬字的食物文明史著作，將日常餐桌變成了歷史課堂。著名農史研究專家李昕升以植物學家、歷史學者的雙重視野，追溯從小麥、水稻到玉米、番薯等數十種作物的來世今生。本書分為本土作物和外來作物兩大篇章，詳盡考證正史、地方誌、文人筆記等文獻，細述作物的馴化、傳播與融合。書中既涉及宏大的全球貿易史，亦關乎民眾的日常飲食；既有嚴謹的學術論證，也不乏生動的歷史故事。讀者藉此可在全球史視角下，重新認識中華文明的形成與發展軌跡。
This comprehensive food history traces the origins and global journeys of dozens of staple crops central to Chinese civilization. Author Li Xinsheng, an agricultural historian, combines botanical and historical expertise to examine domestication, trade routes, and cultural integration of foods like rice, wheat, and New World crops. The work draws from classical texts, local records, and historical documents, presenting both grand narratives of international commerce and intimate stories of culinary evolution. It offers invaluable insights into understanding human civilization through the lens of food and agriculture.

 

 

Business skills for the 21st century

這是一本為當代商業人才量身打造的實戰指南，完美填補了學術理論與職場實務間的鴻溝。作者 Marc G. Baaij 結合頂尖商學院（如鹿特丹管理學院）的教學經驗與麥肯錫等諮詢顧問背景，系統化地講授三大核心技能：分析問題、解決問題以及溝通策略。本書不僅提供結構化的思考框架（如金字塔原理），更涵蓋數據分析、訪談技巧及簡報製作等具體工具。透過詳實的案例研究與步驟圖解，幫助學生與職場新鮮人快速掌握專業顧問級別的工作方法，是通往21世紀商業領袖之路的必備工具書。
Bridging the gap between academic theory and professional practice, this essential guide equips readers with critical competencies for the modern workplace. Author Marc G. Baaij, leveraging experience from top-tier consulting and academia, presents a structured approach to three core pillars: problem analysis, solution development, and persuasive communication. Packed with actionable frameworks, real-world case studies, and practical tools like the Pyramid Principle, it empowers students and young professionals to think, act, and communicate with the precision of strategy consultants.

 

 

Principles of marketing for a digital age

本書是一部備受推崇的行業經典著作。作者特蕾西·杜騰教授基於豐富的實踐經驗和學術研究，深入淺出地闡述了現代市場營銷的核心理論與實踐方法。從市場與消費者分析到價值創造，從營銷組合策略到數據分析應用，書中系統性地介紹了品牌建設、顧客體驗管理等當代營銷管理的關鍵課題。本書以明晰的架構、鮮活的案例和前瞻的視角，幫助讀者全面掌握數字時代下的市場營銷規律，適合商科學生、營銷從業者及企業管理人員閱讀。
This award-winning textbook by Professor Tracy L. Tuten provides essential marketing principles for the digital era. It comprehensively covers market understanding, consumer behavior, and value creation through practical frameworks. Readers will master the marketing mix, analytical tools, brand development, and customer experience strategies vital in today’s digital landscape. With clear structure, real-world examples, and forward-thinking insights, this 496-page resource equips marketing professionals, business students, and organizational leaders with actionable knowledge for contemporary marketing challenges.

 

 

论灵魂
= [On the Soul]

本書是古代西方哲學史上最為重要的心靈哲學經典。亞里士多德在書中首次系統地、科學地探討了人類靈魂的本原地位、內部結構與功能活動，區分出植物性靈魂、動物性靈魂與理性靈魂三個層級，深刻闡明了靈魂與身體的不可分離關係。本著作為後世形而上學、認識論、倫理學與道德心理學的研究奠定了堅實基礎。書中運用邏輯嚴密的論證方法，探討感知、想象、記憶、理性等核心問題，標誌著西方哲學從浪漫臆測向理性科學的轉變。此希臘文對照中文譯本力求忠實原文，並提供詳盡註釋，是研習古典哲學的必讀之作。
On the Soul represents the foundational classic of Western philosophy’s psychology. Aristotle systematically examines the soul’s essence, internal structure, and functions, distinguishing between vegetative, sensitive, and rational souls. He demonstrates the inseparability of soul and body, laying crucial groundwork for metaphysics, epistemology, and ethics. Through rigorous logical analysis, he explores perception, imagination, memory, and intellect. This groundbreaking work marks philosophy’s transition from speculation to rational inquiry. The Greek-Chinese bilingual edition provides accurate translation and detailed annotations, making it indispensable for serious philosophical study.

 

 

修改過程
= [Modification process]

國際著名華語作家韓少功的後設小說傑作。作品以巧妙的敘事手法，呈現一部小說的修改過程。主角肖鵬將七七級中文系同學們的青春往事寫入網路連載小說，以此對抗遺忘與庸俗。從文革後恢復高考的風雲年代出發，刻畫同學們如何在時代十字路口蛻變人生。故事設置A、B兩個版本的結局，邀請讀者參照融合。小說既是對集體記憶的致敬，亦是對「真實」本質的深刻省思——虛構與現實如何在文字中相互糾纏，既有名有姓還有影像為證的，就是時代認可的真實嗎？
An acclaimed metafictional novel by renowned author Han Shaogong. The protagonist Xiao Peng writes a serialized novel featuring his university classmates to preserve their memories and resist oblivion. Set during the transformative 1977 era after the Cultural Revolution, the narrative offers dual endings for readers to contemplate. The work masterfully explores the relationship between fiction and reality, questioning what constitutes “truth” in the modern age when named individuals and documented evidence seemingly authenticate narrative accounts.

 

 

王的莊稼 : 從農業發展到中國第一個王朝的政治生態學
= The king’s harvest : a political ecology of China from the first farmers to the first empire

這是一部獲得美國歷史學會最高榮譽的環境史傑作。布萊恩·蘭德以深邃的學術視野，揭示古代中國從新石器時代至秦朝的生態演變史。他論證國家政權如何透過農業馴化，將多元豐富的自然生態系統轉化為單一農耕體系，進而掌控勞動力和資源。本書從仰韶文化談起，經歷龍山、商周，重點著墨秦國的興盛，展現政治與生態密不可分的關係。作者深切關懷當代環境危機，指出環境問題根深蒂固於政治邏輯本身，值得現代讀者反思與警醒。
This award-winning environmental history examines how ancient Chinese political power transformed natural ecosystems into agricultural systems. Author Brian Lander traces the trajectory from early farming societies through the Shang and Zhou dynasties to the First Empire of Qin. He demonstrates how rulers leveraged domesticated plants and animals to generate resources and labor for state expansion. By integrating archaeological evidence and historical texts, Lander reveals that geopolitics fundamentally constitute environmental politics, offering crucial insights into both ancient history and contemporary ecological crises.

 

 

瓜生同蒂 : 明代的皇帝与臣民
= A tale of two melons : emperor and subject in Ming China

本書以一樁有趣的歷史微觀事件為切入點，揭示了明代帝國的權力運作邏輯。洪武初年，句容瓜農張觀種出一對並蒂瓜，作為祥瑞獻至明太祖。看似平凡的瓜果之事，卻牽涉皇帝褒獎、朝廷重臣、地方官員與民間望族等多方勢力的激烈博弈。作者康海源深入追蹤此事始末，揭示各方如何圍繞祥瑞詮釋權進行爭奪，從而呈現明代帝皇、臣民、中央與地方之間複雜而微妙的權力關係。本書僅192頁，卻以小見大，透過一個活生生的歷史細節，為讀者打開了認識明代帝國秩序與流動的全新視角，是研究明史與國家治理的佳作。
A tale of two melons : emperor and subject in Ming China examines a fascinating microhistory: how a peasant’s exceptional double-lobed melon became an interpretive battleground between Emperor, court officials, and local authorities in early Ming dynasty. Author Kang Haiyuan meticulously traces this seemingly trivial event and reveals how different stakeholders competed for the power to define auspicious portents. Through this intimate case study, the book illuminates the complex dynamics between imperial authority, bureaucratic factions, and local elites, offering fresh insights into Ming governance and social hierarchies within imperial China’s power structure.

 

 

東南亞新星崛起 : 中美競逐下的越南,柬埔寨,緬甸,寮國
= Clmv : Cambodia x Laos x Myanmar x Vietnam

本書是一部深入剖析當代亞太地緣政治的重要著作。成功大學宋鎮照教授基於多年實地調研與學術積累，系統分析了湄公河四國（CLMV）的發展模式與戰略選擇。本書揭示越南製造業躍升、柬埔寨與寮國基礎建設突飛猛進、緬甸戰略位置與資源優勢的發展脈絡，深入探討四國在中美競逐下如何進行避險外交、謀求發展機遇。作者以「政府－市場－社會」與「美國－日本－東協」的雙層地緣分析框架，為讀者揭示印太經濟崛起的核心動力，是理解未來亞洲政經格局重要的參考著作。
This comprehensive work by Professor Song Chen-chao from National Cheng Kung University analyzes the emerging power of the Mekong River Four Nations (CLMV) in geopolitical competition. Examining Vietnam’s manufacturing rise, Cambodia and Laos’s infrastructure advancement, and Myanmar’s strategic position, the author reveals each nation’s development trajectories and sophisticated hedging diplomacy amid US-China rivalry. Using a dual-layer analytical framework integrating government-market-society dynamics and regional stakeholders, the book illuminates how CLMV nations pursue optimal national interests while navigating great-power competition in the Indo-Pacific.