CCE and BRTC Jointly Host a Training Course on Cross-cultural New Media and Advertising Marketing for Staff of Luzhou Laojiao Co., Ltd.
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為四川瀘州老窖員工開辦 “跨文化新媒體與廣告行銷培訓課程”
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為四川瀘州老窖員工開辦 “跨文化新媒體與廣告行銷培訓課程”
澳門大學持續進修中心與工商管理學院商業研究及培訓中心攜手合作，於4月2日為87名四川瀘州老窖員工，成功舉辦 “跨文化新媒體與廣告行銷培訓課程”。
當天培訓行程緊湊高效，不僅安排了 “跨文化新媒體與廣告行銷培訓課程” 專題講座，系統講解行業前沿知識與實操技巧，課後還組織學員參觀了澳門大學展館、圖書館及博彩研究所博彩實驗室（模擬娛樂場），讓學員們全方位感受澳大的學術氛圍與辦學特色。參與學員紛紛表示此行收穫頗豐，對澳門大學導師的精彩授課留下了深刻而美好的印象，並期待未來能帶領企業團隊再次到訪交流。
四川瀘州老窖作為中國四大名酒之一，始於明朝萬歷年間，擁有傳承400餘年的國寶窖池群，被列為全國重點文物保護單位，其釀酒技藝為國家級非物質文化遺產，兼具深厚歷史底與強勁市場影響力，是中國蘊含白酒文化的重要載體。
此培訓為雙方建立了良好的合作交流橋樑，澳門大學持續進修中心與工商管理學院商業研究及培訓中心計劃在未來推出更多優質培訓項目，進一步深化澳大與內地企業的合作，促進雙方資源共享、共同發展。
CCE and BRTC Jointly Host a Training Course on Cross-cultural New Media and Advertising Marketing for Staff of China Luzhou Laojiao Co., Ltd.
The Center for Continuing Education (CCE) and the Business Research and Training Center (BRTC) of the Faculty of Business Administration jointly organized a successful “Training Course on Cross-Cultural New Media and Advertising Marketing” on April 2nd for 87 employees from China Luzhou Laojiao Co., Ltd.
The training schedule was compact and efficient that day. It featured a special lecture on “Cross-Cultural New Media and Advertising Marketing”, which systematically delivered cutting-edge industry knowledge and practical skills. Following the lecture, participants were organized to visit the UM Gallery, the Library, as well as ISCG Gaming Laboratory (Mock Casino). This allowed the students to fully experience the academic atmosphere and educational characteristics of UM. The participants expressed that the visit was highly fruitful, leaving them with a deep and positive impression of the UM instructors’ excellent teaching. They look forward to leading future corporate teams to visit and collaborate again.
As one of the Top Four Famous Chinese Liquors, Luzhou Laojiao was founded during the Ming Dynasty Wanli period. It boasts a heritage of over 400 years with its national treasure-level cellar group, which has been designated as a National Key Cultural Relic Protection Unit. Its brewing craftsmanship is a National Intangible Cultural Heritage, combining profound historical heritage with strong market influence, making it an important carrier of Chinese liquor culture.
This training has established a solid bridge for cooperation and exchange between the two parties. The CCE and BRTC of UM plan to launch more high-quality training programs in the future, further deepen the cooperation between UM and Chinese Mainland enterprises, and promote resource sharing and common development between the two sides.
