News Express: UM Teaching Excellence Award recipient gives talk on evolution of teaching philosophy
新聞快訊：澳大卓越教學獎得主楊曦談教學理念演變
楊曦
Fiona Yang Xi
澳大卓越教學獎得主楊曦談教學理念演變
澳門大學今（1）日舉行“澳門大學卓越教學獎＂講座，由2022／2023學年得獎者、工商管理學院綜合度假村及旅遊管理學系助理教授楊曦以“從產品管理到體驗管理：教學理念演變之旅＂為題發表演講，分享在教育環境轉變和數碼化時代影響下其教學理念的演變歷程，以及其個人教學經驗。
澳大副校長許敬文致辭時表示，澳大一向重視優質教學及學生的學習體驗，因此特設年度性的“澳門大學卓越教學獎＂，以鼓勵及表彰在教學方面表現傑出的教學人員。2022／2023學年得獎者楊曦分別在北京大學及香港科技大學獲得學士及博士學位，於2019年加入澳大，在工商管理學院綜合度假村及旅遊管理學系擔任助理教授。其研究領域涵蓋旅遊及款客服務業的多個重要主題，包括從業人員心理、體驗管理、目的地品牌等。
講座上，楊曦分享其教學理念的演變過程，從早期著重課程內容設計的產品導向模式，到加入服務管理元素，根據學生需求優化課程內容和教學方法，最終形成體驗式的導向方法。體驗管理是從服務業借鑒的一個關鍵概念，旨在通過感官、情感、象徵、身體、關係及感知體驗這六個維度，來培養沉浸式的持久教育經驗。通過產品、服務和體驗管理在教學中的有機結合，為學生傳授全面知識的同時培養其學習主導權。楊曦在課堂上引入多元化的新嘗試及手法，以加強學生不同維度的真實體驗。她舉例說曾進行由學生設計的微型個案研究及競賽、讓學生在課堂上闡述營商理念、情境處理、盲盒經濟、實地考察、校友分享、嘗試不同的挑戰及考驗等。她預計在不久未來，教學將輔以元宇宙、人工智能等先進教學科技，以強化教學績效和學生的學習體驗。
問答及交流環節由澳大工商管理學院綜合度假村及旅遊管理學系系主任苗莉主持；講者和與會者積極交流互動，討論氣氛熱烈。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/presss-release/detail/56962/
UM Teaching Excellence Award recipient gives talk on evolution of teaching philosophy
The University of Macau (UM) held the UM Teaching Excellence Award Seminar today (1 November). Fiona Yang Xi, assistant professor in the Department of Integrated Resort and Tourism Management of the Faculty of Business Administration and the recipient of the UM Teaching Excellence Award for the 2022/2023 academic year, gave a talk titled ‘From Product Management to Experience Management: The Evolution of My Teaching Philosophy’.
In his speech, Vice Rector Michael Hui said that UM attaches great importance to its teaching quality and student learning experience. The Teaching Excellence Award is presented annually to a faculty member who demonstrates outstanding teaching performance. During the talk, Prof Yang shared her insights into the evolution of her teaching philosophy, which is shaped by the dynamic shifts in the educational landscape and the influence of the current digital era. She summarised her teaching philosophy as ‘experience management’, a key concept originating from the service industry, and shared how she enhances teaching quality and student learning experience through various innovative teaching approaches. Prof Yang also actively engaged with the audience during the Q&A and discussion session.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/press-release/detail/56962/