Faculty of Business Administration, UM hosted a Seminar on Sustainability in Luxury Industry with Panerai
澳門大學工商管理學院與沛納海(Panerai )合作舉辦關於奢侈品行業可持續發展的專題討論
澳門大學工商管理學院（FBA, UM）在2月10日舉辦了由著名的奢侈品腕錶品牌沛納海的專題討論和專門店參觀活動，主題為“關於奢侈品行業可持續發展和海洋重要性的全球教育活動”。這次活動是沛納海全球教育活動的一部分，我院有 20 位工商管理博士（DBA）學生參加。
在專題討論上，沛納海董事總經理（香港及澳門）Walter Chan先生和可持續發展主管（全球）Francesca Manfredi女士就公司減少碳足跡、保護海洋生態系統的承諾發表了演講，並促進其負責任的商業行為。學生們還了解到沛納海與聯合國教科文組織政府間海洋學委員會的合作，以及他們對科學研究和海洋保護計劃的支持。
工商管理學院市場學教授、高級管理人員教育辦公室統籌人劉丁己教授表示很開心能夠為學生提供一個平台，讓他們了解可持續發展對奢侈品行業的影響，以及如何將其納入高端產品的生產。專題討論對高管學生來說是一次寶貴的經歷，因為這讓他們更深入地了解可持續發展在奢侈品行業的重要性以及公司在保護環境方面可以發揮的作用。
專題討論結束後，學生們參觀了沛納海專門店，探索品牌的最新系列，並了解了手錶的製作過程。這次高管講座交流活動為學生們提供了一個獨特的機會，讓他們親身體驗可持續發展對奢侈品行業營銷與發展的影響。
Faculty of Business Administration (FBA, UM) hosted a seminar and boutique tour by the renowned luxury watchmaker, Panerai, on the topic “A worldwide educational campaign about sustainability in the luxury industry and the importance of the ocean” on 10 February 2023. The visit, which was part of Panerai’s worldwide educational campaign, was attended by 20 Doctor of Business Administration (DBA) students.
During the seminar, Mr. Walter Chan, Managing Director (Hong Kong & Macau) and Ms. Francesca Manfredi, Head of Sustainability (Global) of Panerai, delivered a captivating presentation on the company’s commitment to reducing their carbon footprint, preserving marine ecosystems, and promoting responsible business practices. The students were also able to learn about Panerai’s collaboration with IOC-UNESCO —the Intergovernmental Oceanographic Commission of UNESCO, and their support for scientific research and ocean conservation programs.
Prof. Matthew Liu, professor of marketing and coordinator of the Executive Education of FBA expressed it is a good opportunity in providing a platform for the students to learn about the impact of sustainability in the luxury industry and how it can be incorporated into the production of high-end products. The seminar was a valuable educational experience for executive students, as it provided them with a deeper understanding of the importance of sustainability in the luxury industry and the role that companies can play in protecting the environment.
After the seminar, the students were invited to a tour of the Panerai boutique, where they were able to see the brand’s latest collection and learn about the production process of their watches. The executive seminar with private tour was a unique opportunity for the students to gain a hands-on understanding of the impact of sustainability in the luxury industry marketing and development.
