News Express: UM PR Student Ambassadors and Reporters join study trip to Beijing
新聞快訊：澳大學生公關大使與校記赴京學習交流
澳大與清華學生交流
Students from UM and Tsinghua University engage in discussions
澳大學生公關大使與校記赴京學習交流
為拓展學生視野，深入了解大學宣傳策略和媒體最新的營運模式，澳門大學傳訊部組織學生公關大使和校園記者前往北京展開為期五天的交流學習。期間，師生先後參訪了北京多所知名高校及媒體機構，透過座談、互動研討、實地考察等形式，就大學校園文化傳播、新媒體創新發展策略、校園導賞等議題進行深入交流。參與學生紛紛表示，此次不僅深化了專業認知，還搭建了交流平台，收穫頗豐。
由澳大傳訊總監張惠琴博士率領的訪問團，先後到訪清華大學、北京大學和北京師範大學，了解各校宣傳策略與融媒體平台運作模式。訪問團亦走訪中央廣播電視總台及新浪微博北京總部，認識新媒體時代的新聞產製流程與傳播策略，以及高校如何善用新媒體提升品牌形象。此外，訪問團還參觀了高校的校史館、故宮博物院、鐘鼓樓、頤和園等文化景點，藉此提升學生的導賞實務能力。
澳大學生公關大使戴沁怡表示，是次交流讓她見識到內地媒體企業的發展與創新，並透過參觀大學校園和校史館，了解到當地高校的校園導賞特色，相信日後能學以致用。澳大校園記者何彥霖表示，是次交流不但為她搭建了與當地高校學生新聞團隊的交流平台，學習校園融媒體平台的運營經驗，還見識到北京優秀媒體企業在全媒體盛行時代的與時俱進，革新傳播技術。
活動期間，澳大傳訊部亦先後與大學和媒體代表進行深入交流，包括清華大學黨委宣傳部副部長兼新聞中心副主任陳墾，北京大學融媒體中心副主任湯繼強、郭俊玲、羅玲，北京師範大學新聞傳播學院黨委書記方增泉、宣傳部副部長孫薇薇，微博年輕用戶發展部總監張寓宸等，共同探討高校宣傳策略、新媒體營運實務等專業議題。
“澳大學生公關大使計劃＂和“澳大校園記者計劃＂由澳大傳訊部組織，分別在2010年和2012年成立。兩計劃均屬於“融媒體學生實踐平台＂的項目，為對導賞、採訪及製作新聞有興趣的學生提供綜合實踐和交流機會，讓他們展現所學、發揮所長，至今已培養超過1,000名學生。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/press-release/detail/61289/
UM PR Student Ambassadors and Reporters join study trip to Beijing
To broaden students’ horizons and deepen their understanding of the publicity strategies of different universities and the latest operating models in the media industry, the Communications Office (CO) of the University of Macau (UM) organised a five-day study trip to Beijing for students on its PR Student Ambassador Programme and UM Reporter Programme. During the trip, the delegation visited several leading universities and media organisations. Through meetings, discussions, and field visits, they engaged in in-depth conversations on topics such as innovative new media strategies and guided tours. Participants described the trip as highly rewarding, saying that it had deepened their professional knowledge and provided an opportunity for exchange.
Led by Dr Katrina Cheong, director of CO, the delegation visited Tsinghua University, Peking University, and Beijing Normal University to learn about their publicity strategies and how they run their integrated media platforms. They also toured the China Media Group and Weibo headquarters, where they gained insights into news production and dissemination in the new media era, as well as how universities can leverage new media to raise their profile. To hone students’ tour guiding skills, the delegation visited the history museums of the universities, the Palace Museum, the Bell and Drum Towers, and the Summer Palace.
During their visits to universities and media organisations, CO representatives also held in-depth discussions with their counterparts on topics such as university publicity strategies and new media operations.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/press-release/detail/61289/