CO Tips (8): How to write a press release and select photos?

傳訊部小貼士（8）：新聞稿撰寫步驟與配圖技巧

2025-09-02 CO-PRS Bulletin / 公告

English
中文

English

1. How to write a press release?
1) Press releases can be written in either Chinese or English, and it is recommended to provide both Chinese and English versions;
2) The headline should be concise and easy to understand, highlighting the key information of the news and its relevance to UM;
3) The first paragraph is the lead, which should be concise and cover the key information of the news;
4) The body should be written in the inverted pyramid style, with important information written first, followed by less important information.

Example: Event (Forums)

Paragraph	Contents	Points to note
1st (lead)	– What is the full name of the event and its organiser(s)? – How many people attended the event? – Did UM win any awards or make any achievements?	– Avoid flowery language – Check the English and Chinese full names of the event and organiser(s)
2nd	– Who officiated at the ceremony? – Excerpts of speeches made by key UM members – Important information about the event	– Check the Chinese and English names and titles of the individuals involved – The excerpts of speeches should contain information relevant to UM or the event
3rd	– Less important information about the event	– Please refer to the actual occurrences at the event
4th	– List of guests attending the event – Background information about the event or organiser(s)	– Check the English and Chinese names and titles of the individuals involved, and arrange them according to seniority (please refer to the relevant guidelines)

2. How to select photos?
1) Select photos that are clear, relevant, and eye-catching;
2) Select photos that capture the essence and highlights of the news and event;
3) Avoid using low-resolution photos (preferably 1 MB or larger).

Examples:

For details, please refer to the Criteria for Selecting Press Releases and How to Write a Press Release and Select Photos of the University of Macau Media Relations Guidelines.

For press enquiries, please contact Mr Jason Leong or Ms Bell Leong at 8822 8322 or 8822 8009, or email prs.media@um.edu.mo.

Best regards,
Public Relations Section, Communications Office

中文

一、如何撰寫新聞稿
1) 新聞稿可以中文或英文撰寫，建議提供中英文稿件；
2) 標題需簡潔易懂，點出新聞的重點以及與澳大的關聯；
3) 導言放在新聞的第一段，需簡明扼要，槪括新聞的重點內容；
4) 文章結構應使用「倒金字塔」的方式撰寫，導言之後，將重要的事情寫在較前段落，次要的資訊放在較後位置。

例子：活動（論壇）

段落	內容	注意事項
導言（第一段）	– 活動及主辦單位的全稱是甚麼？ – 有多少嘉賓出席？ – 澳大有沒有獲得甚麼獎項／成就？	– 避免使用花巧的詞語 – 需核對活動及主辦單位的中英文全稱
第二段	– 儀式的主禮嘉賓是誰？ – 澳大主要人物的發言節錄 – 重要的活動內容	– 需核對相關人員的中英文頭銜和姓名 – 節錄發言時宜選取與澳大／活動相關的資訊
第三段	– 次要的活動內容	– 以最終現場發表內容為準
第四段	– 列出出席的嘉賓 – 活動或主辦方的背景資料	– 需核對相關人員的中英文頭銜和姓名，並排列順序（請參考相關指引）