CCE and BRTC jointly Host a Training Course on Business and Management for Chinese Mainland University Students
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為内地大學生開辦經濟與管理專題培訓班
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為内地大學生開辦經濟與管理專題培訓班
澳門大學持續進修中心聯合工商管理學院商業研究及培訓中心，於2026年2月2日至6日合辧大學生培訓班，主題為“經濟與管理”，34名學員主要來自中央民族大學，另有部分來自内地其他省市的高等院校。
澳大持續進修中心主任劉丁己教授在開班儀式希望學生們多認識澳大及澳門。為期五天的培訓包含了多場專題講座和校内參訪，由澳大資深教授主講，全程英語授課，課題包括“數字時代的廣告和促銷”、“創新如何推動經濟增長”、“營銷與品牌戰略”以及“澳門經濟概況簡介與大灣區發展機遇”。在校内參訪環節中，學生們前往工商管理學院參觀貨幣博物館和博彩實驗室，在教授的講解下，對澳門的貨幣史和龍頭產業都有了一定的了解。學員們紛紛表示此行獲益良多，對澳門及澳門大學留下了深刻美好的印象，希望未來有機會再來學習。
澳門大學持續進修中心與工商管理學院商業研究及培訓中心計劃在未來開展更多的大學生培訓項目，積極促進內地優秀高校與澳門大學之間的深入交流與緊密合作。
CCE and BRTC jointly Host a Training Course on Business and Management for Chinese Mainland University Students
The University of Macau (UM) Centre for Continuing Education (CCE) , in collaboration with the Faculty of Business Administration’s (FBA) Business Research and Training Centre (BRTC), jointly organized a training program for university students from February 2 to 6, 2026. The training topic was “Business and Management” with 34 participants, mainly from Minzu University of China, with additional participants from several other higher education institutions in Chinese mainland.
At the opening ceremony, Prof. Matthew LIU, Director of CCE, expressed his hope that the students would learn more about UM and Macao during these days. The five-day training, conducted entirely in English and delivered by senior professors from UM, included multiple thematic lectures and campus visits. The topics covered “Advertising and Promotion in the Digital Age”, “How Innovation Drives Economic Growth”, “Marketing and Brand Strategy” and “Introduction to Macao’s economy and development opportunities in the Greater Bay Area”. During the campus visiting, students visited Currency Museum and ISCG Gaming Laboratory (Mock Casino) in FBA, with explanations from the professors, they gained a solid understanding of Macao’s monetary history and its pillar industries. The participants expressed that they had benefited greatly from the trip, were left with a profound and wonderful impression of Macao and the University of Macau, and hope to have opportunity to return for further studies in the future.
To strengthen cooperation between UM and universities in Chinese mainland, CCE and BRTC are continuing to provide training programs for college students in the future.
