News Express: UM, Sun Yat-sen University co-organise first Asia-Pacific Marketing Academy Conference
新聞快訊：澳大與中山大學合辦首屆亞太營銷國際學術會議
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澳大與中山大學合辦首屆亞太營銷國際學術會議
澳門大學與中山大學共同舉辦首屆“亞太營銷國際學術會議”（Asia-Pacific Marketing Academy Conference），吸引海內外過百所高校超過400名代表參與此學術盛事。此外，澳門大學與清華大學合作的論文獲大會的優秀論文一等獎。
是次會議主題為“數字技術背景下市場營銷理論與實踐創新”，超過200篇英文論文在25個分論壇上彙報，近50位資深學者在現場進行點評與交流，包括多位來自美國、歐洲、澳大利亞、新加坡等地的市場營銷學術期刊主編與副主編，他們不僅點評交流，亦在會上進行主旨演說，分享學術經驗。澳大副校長、市場學講座教授許敬文亦發表主題演講，另有超過30位學界、業界嘉賓與參會代表分享及討論。
除了粵港澳的高校之外，亞太地區其他國家或地區的投稿作者主要來自新加坡南洋理工大學、澳大利亞西澳大學、新西蘭奧克蘭大學等；北美地區投稿作者所屬院校包括芝加哥大學、普渡大學、佛羅里達大學、亞利桑那大學、蒙特利爾高等商學院；歐洲地區投稿作者所屬院校主要有倫敦大學學院、英國華威大學、利物浦大學、德國慕尼黑理工大學、奧地利維也納大學、法國格勒諾布爾高等商學院等。
澳大工商管理學院多位教授：劉丁己、鄒少峰、周詠芝、陳方圓、傅小鳳、司考、朱英朋、沈鴻川，以及澳大多名博士生也參與了會議，並報告學術成果。其中，澳大教授沈鴻川與清華大學聯合團隊的論文“關於演算法引起的線上信息錯配的一項實證研究”（An Empirical Study of Algorithm-Induced Online Information Misallocation）研究了算法引起的信息錯誤分配，他們在臉書上進行了大規模實地實驗，發現推薦算法會加強信息資源分配的不公平。該論文獲得專家評審高度評價，最終得到大會全場前三名的優秀論文一等獎。
是次會議由粵港澳高校市場營銷研究聯盟牽頭創辦。在第一屆聯盟理事會成立會議上，澳大副校長許敬文獲選聯席理事長，中山大學教授王海忠為理事長。該聯盟致力促進粵港澳高等教育機構市場營銷學科發揮國際學術交流合作的重要橋樑作用。首批創盟院校包括：香港大學、香港中文大學、香港城市大學、香港浸會大學、澳門大學、澳門科技大學、中山大學、華南理工大學和深圳大學。目前聯盟理事會執行委員會由九所創盟院校的市場營銷專業學科代表組成，聯盟秘書處設於中山大學管理學院。下一屆年會預計於2024年4月在香港城市大學舉辦。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/presss-release/detail/56630/
UM, Sun Yat-sen University co-organise first Asia-Pacific Marketing Academy Conference
The University of Macau (UM) and Sun Yat-sen University co-organised the First Asia-Pacific Marketing Academy Conference. More than 400 representatives from over 100 mainland and international universities participated in the event. In addition, the paper co-authored by UM and Tsinghua University won a first prize at the conference.
The theme of the conference was ‘Marketing Theory and Practice Innovations in the Digital Era’. More than 200 research papers were presented in 25 panel sessions, and nearly 50 renowned scholars, including editors-in-chief and associate editors of prestigious journals on marketing from the United States, Europe, Australia, and Singapore, participated in the conference and exchanged views. Michael Hui, vice rector of UM and chair professor of marketing, delivered a keynote speech as the co-chair of the conference. Shen Hongchuan, assistant professor in business intelligence and analytics at UM, and scholars at Tsinghua University, won a first prize at the conference for their collaborative paper titled ‘An Empirical Study of Algorithm-Induced Online Information Misallocation’.
The conference was initiated by the Guangdong-Hong Kong-Macao University Alliance for Marketing. The alliance is committed to promoting regional and international academic exchanges and collaboration in marketing. The founding members of the alliance include nine universities, namely the University of Hong Kong, the Chinese University of Hong Kong, the City University of Hong Kong, Hong Kong Baptist University, the University of Macau, the Macau University of Science and Technology, Sun Yat-sen University, South China University of Technology, and Shenzhen University. The next conference is scheduled to be held in April 2024 at the City University of Hong Kong.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/press-release/detail/56630/