On 18 April 2024, Moon Chun Memorial College, University of Macau held an entrepreneur seminar on the development and opportunities of convention and exhibition  in the 369 Co-op Town Ltd. Before the seminar began, Mr. Otto Ieong, CEO of 369 Co-op Town Ltd. led the participants to visit this entrepreneurial incubation base and introduced the company’s facilities and services. This seminar was hosted by Ieong and Mr. Jeff Saw, the business development director of S.O. Idea Convention and Exhibition Consulting  Ltd. was invited to share with the students his 15-year entrepreneurial experience in the conference and exhibition industry.

Saw is an alumnus of University of Macau and had studied management and marketing at the Faculty of Business Administration. When he was in college, he found that he had excellent grades and passion in marketing, so he started working in the exhibition industry after graduation. Saw has planned many exhibitions in Macau in the past to assist small and medium enterprises (SMEs) in promoting their businesses and promoting SMEs’ brand development. Participants learned how SMEs can stand out in the market and how exhibitions can promote enterprise development. He said that the government’s “1+4” moderately diversified development strategy to enhance the overall economy helps develop  the convention and exhibition industry. In addition, Macao has unique development potential in the convention and exhibition industry in the future as it serves as a platform for conventions and exhibitions in Portuguese-speaking countries.

Saw said that working in the exhibition industry requires long working hours and responding to huge customer demands within limited time. On the other hand, it has a wide network contacts and rich experience, which aids personal growth and development. He encouraged everyone to practice logical thinking, organizational skills, presentation skills, and event planning skills while studying in college, to better prepare for future entrepreneurship.