News Express: UM faculty and students awarded Zhuhai social science outstanding achievement award
新聞快訊：澳大師生論文獲珠海社科優秀成果獎
（左起）莫紫瑩、宋曦、劉丁己
(From left) Mo Ziying, Song Xi, Matthew Liu Ting Chi
澳大師生論文獲珠海社科優秀成果獎
澳門大學工商管理學院師生的論文在第五屆“珠海市哲學社會科學優秀成果獎”論文類組別中獲得二等獎。該論文對推動珠澳兩地旅遊業優勢互補、共同發展、協同創新提出具參考價值的方案。
得獎論文題為《合作者或支持者：跨境澳珠都市圈如何共同推動區域旅遊經濟（Cooperator or supporter: how can cross-boundary Macau-Zhuhai metropolis promote regional tourism together?）》。論文主要分析超過百萬筆來自主流旅遊網站中，關於評論珠澳兩地旅遊的實證數據。研究結果顯示澳門和珠海在旅遊業存在競爭與合作的混合關係。澳門吸引了較多國際遊客並提供高端和知名的產品與服務，並在“旅遊休閒娛樂”和“文化歷史藝術”兩個維度給消費者留下深刻印象；珠海則在提供 “高性價比的住宿和餐飲”、“城市科技化程度”以及“自然資源”方面佔有優勢。澳門和珠海宜在粵港澳大灣區深度合作的方向上，優勢互補、協同發展、共贏共榮。論文於2022年刊登於SSCI索引收錄的國際英文期刊《亞太市場營銷與物流期刊（Asia Pacific Journal of Marketing and Logistics）》。
得獎論文的第一作者是澳門大學、深圳大學聯合培養的工商管理學院博士生宋曦，通訊作者是暨南大學國際商學院助理教授莫紫瑩，並由澳大持續進修中心主任、工商管理學院教授劉丁己，深圳大學管理學院副院長兼教授牛奔，澳大工商管理學院博士畢業生黃利共同撰寫。
該論文獲澳門大學（檔案編號：MYRG2019-00037-FBA及MYRG2020-00129-FBA）、教育部人文社會科學項目（檔案編號：20YJC630105）、國家自然科學基金（檔案編號：71971143）、廣東省自然科學基金（檔案編號：2020A1515010749）、廣東省教育廳高等教育重點研究基金（檔案編號：2019KZDXM030）、廣東省哲學社會科學規劃項目（檔案編號：GD19YGL20）的資助。論文原文可瀏覽：https://www.emerald.com/insight/content/doi/10.1108/APJML-02-2021-0137/full/html
“珠海市哲學社會科學優秀成果獎”是珠海市哲學社科類評獎的最高獎，由珠海市人民政府頒發證書並給予獎勵。評獎申報成果範圍包括黨的創新理論研究、黨史黨建、哲學、政治學、經濟學等27個學科的著作、論文和調研報告三大類別。今屆評獎設置一等獎9項和二等獎18項，共27個獎項。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/campus-news/detail/58294/
UM faculty and students awarded Zhuhai social science outstanding achievement award
Faculty and students in the Faculty of Business Administration (FBA) at the University of Macau (UM) have won a second prize in the thesis category of the Fifth Zhuhai Philosophy and Social Science Outstanding Achievement Award for a research paper they co-authored. The paper is of great reference value as it provides solutions for promoting mutual complementarity, common development, and collaborative innovation in the tourism industries of Zhuhai and Macao.
The award-winning paper, titled ‘Cooperator or supporter: how can cross-boundary Macau-Zhuhai metropolis promote regional tourism together?’, analyses over one million visitors’ reviews of their travel experiences in Zhuhai and Macao collected from travel websites. The results of the study show that Macao and Zhuhai are in a hybrid of competition and collaboration in terms of tourism destination image. Macao impresses visitors in ‘tourism, leisure and recreation’ and ‘culture, history and art’, while Zhuhai excels with ‘cost-effective accommodation and food’, ‘digitisation’, and ‘natural resources’. The study concludes that the two cities should establish deeper cooperation based on mutual complementarity in order to achieve coordinated development and a win-win situation. Notably, the paper was published in 2022 in Asia Pacific Journal of Marketing and Logistics, an SSCI-indexed international journal.
The first author of the paper is Song Xi, a doctoral student in FBA jointly trained by UM and Shenzhen University. Mo Ziying, assistant professor in the International Business School at Jinan University, is the corresponding author. Matthew Liu Ting Chi, professor in FBA and director of the Centre for Continuing Education at UM; Niu Ben, professor and associate dean of the College of Management at Shenzhen University; and Huang Li, a doctoral graduate of FBA, also contributed to the study. The full version of the research article is available at https://www.emerald.com/insight/content/doi/10.1108/APJML-02-2021-0137/full/html.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/campus-news/detail/58294/