News Express: UM students visit universities and media organisations during Shanghai study trip
新聞快訊：澳大學生赴滬高校和媒體交流學習
澳大交流團與復旦大學學生交流
The UM delegation engages in exchanges with students at Fudan University
澳大學生赴滬高校和媒體交流學習
澳門大學傳訊部組織澳大學生公關大使和校園記者到上海展開為期五天的交流學習，訪問了多間上海高校和媒體企業，深入了解當地高校的宣傳方針、學生的編採工作，以及媒體企業在新媒體時代下的營運策略。
在澳大傳訊總監張惠琴的帶領下，交流團先後到訪復旦大學、上海交通大學和華東師範大學，分別了解到各間大學的新媒體及國際宣傳策略、營運融媒體平台技巧、如何發掘有趣題材吸引讀者等方式來提升宣傳成效。交流團獲復旦大學港澳台辦主任沈國麟、港澳台辦副主任庄輝、宣傳部副部長朱佳，上海交通大學港澳台辦副主任朱一凡、宣傳部新聞中心總編輯李敏妍，以及華東師範大學黨委宣傳部常務副部長劉麒、港澳台辦公室主任王素斌、黨委宣傳部副部長兼新聞辦副主任陳穎等接待。
此外，交流團還參觀了上海廣播電視台（SMG）和小紅書上海總部，了解電視新聞的製作流程和在 AI 時代如何增強傳播力，以及網紅在自媒體時代下解鎖流量密碼的模式。另外，交流團亦到上海博物館、上海城市規劃展示館和東方明珠廣播電視塔參觀，藉此提升學生導賞技巧和接待能力。交流團獲上海廣播電視台融媒體中心副主任陶秋石和小紅書副總編輯朱厚真等接待。
澳大學生公關大使黃美琪表示，是次交流讓她眼界大開，既了解到上海高校的宣傳策略、內地新媒體發展，並透過參觀大學校園和博物館，學習到新的講解方式和導賞技巧，她相信日後能學以致用。澳大校園記者王楚月表示，是次交流不僅令她領略到上海高校學生自主運營媒體的創意與熱情，還見識到上海的媒體企業如何不懼時代挑戰，在不斷推進革新技術的道路上保持傳播的質量。
“澳大學生公關大使計劃＂和“澳大校園記者計劃＂由澳大傳訊部組織，分別在2010年和2012年成立。兩計劃均屬於“融媒體學生實踐平台＂的項目，為對導賞、採訪及製作新聞有興趣的學生提供綜合實踐和交流機會，讓他們展現所學、發揮所長，至今已培養超過1,000名學生。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/presss-release/detail/58453/
UM students visit universities and media organisations during Shanghai study trip
The Communications Office (CO) of the University of Macau (UM) organised a five-day study trip to Shanghai for its PR Student Ambassadors and UM Reporters. The delegation visited several universities and media organisations in Shanghai to gain an in-depth understanding of the promotion strategies of the universities, how their students engage in news reporting and editing, as well as the operations strategies of media organisations in the age of new media.
Led by Katrina Cheong, director of CO, the UM delegation visited Fudan University, Shanghai Jiao Tong University, and East China Normal University to gain a deeper understanding of these universities’ new media and international promotion strategies, how they operate their integrated media platforms, and how they improve the effectiveness of their promotion strategies. The delegation also visited Shanghai Media Group and the headquarters of Xiaohongshu, where they gained insights into the operations strategies of these organisations, how to enhance communication in the age of AI, as well as how social media influencers boost their visibility and reach. In addition, the delegation explored several cultural landmarks in the city, including the Shanghai Museum, Shanghai Urban Planning Exhibition Center, and the Oriental Pearl Radio & Television Tower.
The PR Student Ambassador Programme and the UM Reporter Programme were launched by CO in 2010 and 2012, respectively. As part of the Media Integration Training Platform for Students, the programmes aim to provide practical experience and exchange opportunities for students interested in delivering guided tours, conducting interviews, and news production, so that they can apply their knowledge and realise their potential. To date, the two programmes have nurtured more than 1,000 students.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/presss-release/detail/58453/