CCE and BRTC Cooperated to Host a Thematic Training Program on Economics, Management, and ESG for Mainland University Students
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為内地大學生開辦經濟、管理與ESG專題培訓班
澳大持續進修中心與工商管理學院商業研究及培訓中心合作為内地大學生開辦經濟、管理與ESG專題培訓班
澳門大學持續進修中心聯合工商管理學院商業研究及培訓中心，於2025年8月11日至15日合辧大學生培訓班，主題為“經濟、管理與ESG專題培訓”，53名名學員主要來自湘潭理工學院和廣西英華國際職業學院，另有數名學生來自河南大學以及哈爾濱華德學院。
為期五天的培訓包含了多場專題講座和校内參訪，全程英語授課，由澳大資深教授主講，課題包括“數字時代的廣告和促銷”、“創新如何推動經濟增長與ESG”、“營銷品牌戰略與ESG”以及“現代企業財務、管理會計與ESG”。在校内參訪環節中，學生們前往工商管理學院參觀貨幣博物館和博彩實驗室，在教授的講解下，對澳門的貨幣史和龍頭產業都有了一定的了解。最後一天的學生小組總結匯報由工商管理學院教授進行詳細點評。學員們紛紛表示此行獲益良多，對澳門及澳門大學留下了深刻美好的印象，未來有機會還會再來學習。
澳門大學持續進修中心與工商管理學院商業研究及培訓中心計劃在未來開展更多的大學生培訓項目，積極促進內地優秀高校與澳門大學之間的深入交流與緊密合作。
CCE and BRTC Cooperated to Host a Thematic Training Program on Economics, Management, and ESG for Mainland University Students
The University of Macau (UM) Centre for Continuing Education (CCE), in collaboration with the Faculty of Business Administration’s (FBA) Business Research and Training Centre (BRTC), jointly organized a training program for university students from August 11 to 15, 2025. The program, themed “Training on Economics, Management and ESG” was attended by 53 participants, primarily from Xiangtan Institute of Technology and Guangxi Talent International College, with several other students from Henan University and Harbin Huade University.
The five-day training, conducted entirely in English and delivered by senior professors from UM, included multiple thematic lectures and campus visits. The topics covered “Advertising and Promotion in the Digital Age,” “How Innovation Drives Economic Growth and ESG,” “Marketing Brand Strategy and ESG,” and “Modern Corporate Finance, Management Accounting, and ESG.” During the campus visiting, students visited Currency Museum and ISCG Gaming Laboratory (Mock Casino) in FBA, with explanations from the professors, they gained a solid understanding of Macao’s monetary history and its pillar industries. On the final day, student group summary presentations received detailed feedback from FBA professors. The participants expressed that they had benefited greatly from the trip, were left with a profound and wonderful impression of Macao and the University of Macau, and hope to have opportunity to return for further studies in the future.
To strengthen cooperation between UM and universities in mainland, CCE and BRTC are continuing to provide training programs for college students in the future.
