News Express: UM professors deliver lecture in Cape Verde
新聞快訊：澳大教授於佛得角大學開講
澳大教授於佛得角大學開講
UM professors deliver a lecture at the University of Cape Verde
澳大教授於佛得角大學開講
澳門大學工商管理學院教授馮家超及苗莉訪問佛得角大學，並以“澳門旅遊及綜合度假村產業的最新發展”為題舉行專題講座。
馮家超重點介紹了澳門旅遊及綜合度假村產業的最新趨勢與發展，以及澳門如何打造“世界旅遊休閒中心”，並與佛得角大學師生分享了其在旅遊領域的獨特經驗與視角。他認為澳門的經驗為佛得角探索旅遊多元化提供了重要參考，佛得角可考慮突破傳統的“陽光與海灘”度假模式，結合其國家背景及可持續發展的優勢，進一步探討加入文化、娛樂、會議、商務等元素的可能性。
苗莉闡述了澳大工商管理學院綜合度假村及旅遊管理學系的發展，並介紹了該學系的學士及碩士學位課程。她表示，相關課程擁有跨學科優勢，為學生提供前沿行業知識及國際視野。
是次活動由佛得角大學商業與治理學院組織，旨在促進澳門大學與佛得角大學在工商管理領域的交流。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/press-release/detail/62632/
UM professors deliver lecture in Cape Verde
Davis Fong and Miao Li, professors in the Faculty of Business Administration (FBA) at the University of Macau (UM), visited the University of Cape Verde (Uni-CV) on 12 and 13 November, where they delivered a lecture titled ‘Recent Development of Tourism and Integrated Resort Industry in Macao’.
During the lecture, Prof Fong discussed the latest trends and developments in Macao’s tourism and the integrated resort industry, as well as the city’s transformation into a world centre of tourism and leisure. He also shared his professional experience and insights in the field. Prof Fong noted that Macao’s experience provides a valuable reference for Cape Verde as it explores tourism diversification. He suggested that Cape Verde consider moving beyond the traditional ‘sun and sea’ model and, by leveraging its cultural heritage and strengths in sustainable development, further explore ways to integrate culture, entertainment, conferences, and business elements into its tourism sector.
Prof Miao introduced the development of the Department of Integrated Resort and Tourism Management in UM FBA, as well as the bachelor’s and master’s degree programmes offered by the department. She highlighted that these programmes emphasise interdisciplinary excellence and provide students with cutting-edge industry knowledge and global perspectives.
The event was organised by the School of Business and Governance at Uni-CV, with the aim of promoting exchange between UM and Uni-CV in the field of business administration.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/press-release/detail/62632/