News Express: UM, Macao Association for Internet Research organise course on AI-powered event management
新聞快訊：澳大與澳門互聯網研究學會合辦 “AI賦能活動管理”課程
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澳大與澳門互聯網研究學會合辦 “AI賦能活動管理”課程
為配合澳門特別行政區政府“1+4”經濟適度多元發展策略，推動會展及社區活動的智能化轉型，澳門大學持續進修中心與澳門互聯網研究學會聯合舉辦“從策劃到評估：AI 提升活動管理能力實務課程”，為澳門業界培育具備前沿 AI 應用能力的實戰人才。
澳大持續進修中心主任劉丁己表示，課程反應熱烈，反映了業界對高品質AI應用培訓的迫切需求。未來，中心將繼續攜手專業機構，推出更多結合前沿科技與實務應用的優質課程，助力澳門智慧城市建設與數字經濟的高質量發展。
來自澳門會展業界的學員表示，課程讓她大開眼界，以往需要數天才能完成的活動策劃草案與數據分析報告，現在透過課程中學到的AI工作流，效率提升了數倍，且分析維度更加精準，這不僅減輕了工作負擔，更能將精力集中在有價值的決策上。
課程由知名互聯網及數據專家張榮顯與資深傳播專家盛綺娜擔任主講導師。他們憑藉深厚的學術背景與豐富的行業實戰經驗，將原本艱澀的 AI 技術轉化為易於上手的實用工具。課程內容涵蓋活動構思、策劃撰寫、執行管理、成效評估及數據報告的完整生命周期，重點講授了文書智人、Perplexity、Kimi、Canva、DiVoSurvey及各類生成式 AI 工具在活動管理中的具體應用。學員在課程期間積極參與交流，並在導師指導下透過多個實務案例的演練，熟悉相關工具的操作與應用。
欲瀏覽官網版可登入以下連結:
https://www.um.edu.mo/zh-hant/news-and-press-releases/press-release/detail/62944/
UM, Macao Association for Internet Research organise course on AI-powered event management
To support the Macao SAR government’s ‘1+4’ economic diversification strategy and promote the intelligent transformation of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector and community activities, the Centre for Continuing Education (CCE) of the University of Macau (UM) and the Macao Association for Internet Research jointly organised the course ‘Practical Course of AI-Powered Event Management: From Planning to Evaluation’. The course aimed to equip participants with practical skills and up‑to‑date knowledge of AI applications for the MICE industry in Macao.
Matthew Liu Ting Chi, director of CCE, said that the course attracted strong participation. He noted that the centre will continue to work with professional organisations to offer more high‑quality programmes that combine emerging technologies with practical applications, contributing to the development of Macao as a smart city and to the growth of its digital economy.
To read the news on UM’s official website, please visit the following link:
https://www.um.edu.mo/news-and-press-releases/press-release/detail/62944/