CCE hosted a training course on Cross-media Creative and Social Media Communication Design for students from Zhejiang Gongshang University Hangzhou College of Commerce
澳大持續進修中心為浙江工商大學杭州商學院的學生開辦跨媒介創意與社媒傳播設計專題培訓班
澳大持續進修中心為浙江工商大學杭州商學院的學生開辦跨媒介創意與社媒傳播設計專題培訓班
澳門大學持續進修中心於2026年1月27日至28日為20位來自浙江工商大學杭州商學院的學生舉辧培訓班，主題為“跨媒介創意與社媒傳播設計”。
帶隊老師羅忠琴在開班儀式感謝澳大的精心安排，期望同學們珍惜此次難得的學習機會，開闊視野、增長見識。澳大持續進修中心主任劉丁己教授則表示，希望師生們多認識澳大及澳門。爲期兩天的培訓班內容豐富緊凑，兩場專題講座，“跨文化交流與全球視野”以及“全球領導力與戰略管理”，由澳大資深教員全程英語授課。除課堂教學外，培訓班還組織了校內參訪活動。學員們首先參觀了澳大藝術博物館，隨後在學生公關大使的帶領下參觀了大學圖書館、大學展館以及住宿式書院。
浙江工商大學杭州商學院是1999年經浙江省人民政府批准設立，2004年經教育部重新確認的全日制本科獨立學院。2011年，浙江工商大學和桐廬縣人民政府簽訂合作共建協議。2014年遷址桐廬辦學，2018年通過獨立學院規範設置省級驗收。學院現舉辦主體爲浙江工商大學資産經營有限責任公司和桐廬縣投資建設發展集團有限公司。學院堅持“應用型、創新型、區域化、國際化”的辦學定位和“開放、融合、卓越”的發展戰略，著力建設特色鮮明、優勢顯著的高水平新商科應用型獨立學院。
澳大持續進修中心持續開展更多大學生培訓項目，促進內地高校與澳大之間的交流與合作。
CCE hosted a training course on Cross-media Creative and Social Media Communication Design for students from Zhejiang Gongshang University Hangzhou College of Commerce
The University of Macau (UM) Centre for Continuing Education (CCE) hosted a training course on Cross-media Creative and Social Media Communication Design for 20 students from Zhejiang Gongshang University Hangzhou College of Commerce from January 27 to 28, 2026.
At the opening ceremony, Ms. LUO Zhongqin, the team leader, thanked UM for the meticulous arrangements and expressed her hope that students would cherish this rare learning opportunity to broaden their horizons. Prof. Matthew LIU, Director of CCE, expressed his hope that the students would learn more about UM and Macao. The two-day program was compact and rich in content. Two specialized lectures, “Cross-Cultural Communication and Global Vision” and “Global Leadership and Strategic Management,” were delivered entirely in English by senior UM trainers. Beyond classroom instruction, the program included campus visits. Students first visited the UM Museum of Art, followed by tours of the University Library, the University Gallery, and a Residential College led by Student Ambassadors.
Zhejiang Gongshang University Hangzhou College of Commerce is a full-time undergraduate independent college approved by the People’s Government of Zhejiang Province in 1999 and reconfirmed by the Ministry of Education in 2004. In 2014, it moved to Tonglu. The college adheres to the positioning of being “applied, innovative, regional, and international” and strives to build a high-level new business applied independent college with distinct characteristics.
CCE continues to launch more training programs for university students to promote exchange and cooperation between Chinese mainland universities and UM.
