CO Tips (1): Get to know more about UM motto, emblem and logo

傳訊部小貼士（1）：認識澳大校訓、校徽及標誌

2023-08-29 CO Bulletin / 公告 (Expired/已過期)

English
中文

English

The Communications Office will introduce some of the UM’s brand elements below to acquaint UM members with the university’s brand system.

UM Motto
At the time of its founding, UM decided to use the five traditional Chinese virtues, namely Humanity, Integrity, Propriety, Wisdom, and Sincerity, as its motto. It also represents UM’s wish to produce graduates who possess these virtues.

UM Emblem
The university emblem is a registered trademark and is reserved for official use only. The colours are red for hope, blue for the joy of well-being, and gold for the advancement of humanity.

Name and abbreviation
In Chinese: 澳門大學（澳大）
In Portuguese: Universidade de Macau (UM)
In English: University of Macau (UM)

Logo
The University Logo is the principal identity that represents the university, so whenever the image of the university is presented to external parties, the logo should be used. The logo consists of two parts: the emblem and the name of the university in Chinese, Portuguese, and English.

Icon
The University Icon is mainly for promotional purposes. It can be used on promotional items, souvenirs, and campus facilities. Please note that for official documents, the University Logo must be used.

For details regarding the usage of the UM identity and the related guidelines, please refer to The University of Macau Brand Guidelines.

For enquiries, please contact Ms Jill Lu or Ms Connie Cheong of the Public Relations Section of the Communications Office at 8822 8067 or 8822 8090, or prs.event@um.edu.mo.

Best regards,
Communications Office

中文

為了讓澳大人了解大學品牌，以下傳訊部將簡單介紹澳大品牌的元素。

大學校訓
澳門大學創校時將中國聖賢提倡的五種美德「仁、義、禮、知、信」奉為校訓，也代表大學致力培養具備這五種崇高品格學生。

大學校徽
校徽是大學的註冊商標，只限用於官方用途。校徽採用紅、藍、金三色，代表著希望、幸福及人類之進步。

大學全名及簡稱
中文：澳門大學（澳大）
葡文：Universidade de Macau (UM)
英文：University of Macau (UM)

大學標誌
大學標誌是代表大學的主要形象標識，所以凡是需要向外界展示大學形象的時候，必須使用大學標誌。大學標誌由兩部分組成：校徽和大學的中葡英名稱。

大學圖標
大學圖標主要用作宣傳用途，可用於各類宣傳品、紀念品及校園設施，但官方文件必須使用大學標誌。

如欲了解更多澳大品牌使用及相關指引，可參閱《澳門大學品牌使用指引》。如有垂詢，請聯絡傳訊部公共關係處盧小姐／張小姐（電話：8822 8067／ 8822 8090；電郵：prs.event@um.edu.mo）。

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