CO Tips (9): How to write a press release and select photos ?

傳訊部小貼士（9）：如何撰寫新聞稿及挑選相片？

2023-09-08 CO-PRS Bulletin / 公告 (Expired/已過期)

English
中文

English

1. How to write a press release and select photos?

1) A press release can be written in Chinese or English, and it is recommended to provide both Chinese and English versions;
2) Start with a clear and eye-catching headline and lead that summarise the key information of the press release, and a lead should include 5Ws and 1H (who, what, when, where, why, and how);
3) Write the content using the inverted pyramid style and start with the most important information, and the body should consist of short paragraphs and include key points to provide more details and background information.

Example: Event (ceremony)

Paragraph	Content	Remark
1st (lead)	– What has been achieved from the event? – Any positive comments about UM from the guests?	– Avoid using flowery language
2nd	– Who officiated the ceremony? – Quotes, data, key content of the event	– Check carefully the titles and names of the individuals involved – Include the necessary information and place the most important content first
3rd	– Any speeches from UM representatives? – Less important information about the event	– Please refer to the actual speeches delivered at the event
4th	– List out attending guests (if any) – Background information about the event or organiser	– Please refer to the relevant guidelines on seniority list

2. How to select photos?

1) Select photos that are clear, relevant, and eye-catching;
2) Select photos that capture the essence and highlights of the news or event;
3) Avoid using low-resolution photos (preferably 1MB or more).

Example:

For details, please refer to the Criteria for Selecting Press Releases and How to Write a Press Release and Select Photos of the University of Macau Media Relations Guidelines.

For press enquiries, please contact Ms Albee Lei or Ms Cravina Chong at 8822 8004 or 8822 4323, or email prs.media@um.edu.mo.

Best regards,
Public Relations Section, Communications Office

中文

一、如何撰寫新聞稿

1) 新聞稿可以中文或英文撰寫，建議提供中英文稿件；
2) 首先要有簡明扼要、吸引人看的標題和導言，概括出新聞的重點，導言具體可參考5W和1H (who、what、when、where、why和how) 架構；
3) 以「倒金字塔」的方式撰寫內容，將最重要的事寫在開始。正文應使用簡短的段落和要點，以提供更多細節和背景資訊。

例子：活動（典禮）

段落	內容	注意事項
導言（第一段）	– 該活動取得了甚麼成果？ – 嘉賓對澳大有甚麼正面的評價?	避免使用花巧的詞語
第二段	– 儀式的主禮嘉賓是誰？ – 引言、數據、重要的活動內容	– 小心校對相關人員的頭銜和姓名 – 避免寫成「流水帳」。即最重要的內容放前，較不重要的內容放後。
第三段	– 澳大代表發言內容？ – 次要的活動內容	以最終現場發表內容為準
第四段	– 如有的話，請列出出席的嘉賓 – 活動或主辦方的背景資料	嘉賓名單順序請參考相關指引

二、如何挑選相片

1) 新聞相片應清晰、相關、吸引；
2) 應抓住新聞和活動的本質和亮點；
3) 避免使用低像素的照片（1MB或以上）。

參考例子：

詳情可參閱《澳門大學媒體關係指引》中的《發放新聞稿準則》及《如何撰寫新聞稿及挑選相片》等文件。

有關新聞查詢，請聯絡傳訊部公共關係處李小姐 / 庄小姐（電話：8822 8004 / 8822 4323；電郵：prs.media@um.edu.mo ）。
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